On September 12th, London Sales Director Lance Jefferson, aided by Ben Upjohn from Fine Wine Sales & Berrys’ Online Writer Katie McCarthy gave a fabulous Champagne tasting in Berrys’ Suite in the O2 Arena to Berrys’ customers. Customers arrived and were greeted with a glass of Pol and a tasting of 6 Champagnes. 

Lance managed to talk through each one before Prince’s perfomance on 12th September to a group of Berrys’ customers. Lance reports that the excitement of tasting Gosset, Pol Roger, Gratien, Billecart-Salmon and Gosset was equally matched by the sparkling performance of Prince himself. He said it adds a whole new dimension to tasting, with the brilliant rock venue atmosphere of the O2.

The only thing we missed was not having the addition of Elton John. A customer emailed me this morning to say he had a great time in our suite last night (He has now attended 4 Prince concerts - 3 in our Suite) and that Elton John appeared on stage with Prince! Could that have made the Champagne even better?

This introduces a facinating question. How much does atmosphere contribute to our pleasure of tasting? Our respose to a particular wine can vary enormously according to our mood, company and time of day.