Champagne sales soar as Brits prepare to celebrate - South African set to take a tumble.
19 10 2007
Champagne sales have soared by a massive 71% in the past two weeks - a trend i’m attributing to the fortunes of Jonny Wilkinson and his courageous England team-mates.
Our customers have remained magnanimous since England’s trouncing by South Africa earlier in the tournament as sales of South African wines have remained steady. However they are predicting a sharp decline in sales if the result doesn’t go the right way in the Final this weekend.
If the Boks win, I reckon we’ll be prepared to put our stock of South African wine right to the back of the warehouse - it’ll probably be a while before any of those wines come back into favour if the result doesn’t go our way and orders for large champagne bottles such as Magnums and Jeroboams have also soared - indicating widespread confidence in the run-up to the Final.
As French wines continue to sell well, showing that us Brits continue to be magnanimous in victory, what will you be choosing to celebrate?
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I will certainly be celebrating with a bottle or 2 of fine champagne! Can’t wait! My personal choice would be the Pol Roger 96 - the aptly elegant and regal Cuvee Winston Churchill. A win of such magnitude deserves a celebratory toast of matched stature! Come on England!
What a great idea and while I’m obviously gunning for us, a great bottle of fizz would certainly cheer me up if we were to lose too. Hopefully, I’ll be drinking for all the right reasons on Saturday…
I bought a bottle of champagne, but unfortunately it will be returned to the rack for a future occasion! Ended up celebrating our heroic efforts with a delightful Tempranillo!
As a deliriously happy South African we haven’t stopped celebrating and I’m sure our champers and wine sales have done very nicely thanks you - Go Bokke! There’s probably a scramble for the naming rights of a Habana Bubbly somewhere in the winelands and rightly so!!
Had the champers chilled and ready to pop, but unfortunetly I couldn’t reseist and celebrated our great achievment of reaching a consecutive final.