Louis Roederer, a wonderful family-owned Champagne house founded in 1776, has a tremendous reputation for quality and the successful marriage of tradition and innovation.

To stay ahead of the game, the house has now also launched a new interactive website designed by Paris-based French agency Duke, which intends to embrace innovation by involving the user with blended images, fine text and graphic packages.

The split screen function on the homepage plays on the marriage of innovation and tradition with technical detail from the Roederer winemaking family meeting its art patronage in the centre of the screen.