Best Speyside Single Malt (at the World Whiskies Awards 2008), The Glenrothes, is to add a new expression to its award-winning range, exclusively for global travel retail. The Glenrothes Robur Reserve will be available from specialist premium retailers at travel hubs serving The Glenrothes core markets as well as major international airports.

Robur Reserve will be launched at the Tax Free World Exhibition (Cannes) and is the latest highlight in a remarkable year for The Glenrothes, the fastest growing single malt in the world.

Ronnie Cox, Whisky Ambassador of the Year 2008, stated: “Following the success of our 25 year old and 30 year old whiskies, travel retail is an increasingly important channel for The Glenrothes. Robur Reserve is a deliciously spicy single malt, competitively priced, which I am confident will find favour with whisky enthusiasts everywhere.”

As all Scotch whisky is aged in oak casks, usually American Oak (Quercus Alba) or
European/Spanish Oak (Quercus Robur), the cask is a key influence on the final
flavour of the whisky. The rarest and most expensive of the casks are those of Spanish
Oak, grown in Spain then seasoned with Oloroso sherry. The Glenrothes Robur
Reserve (named for the extra influence of Quercus Robur casks) benefits from the
influence of Spanish Oak first fill sherry cask, making it spicy, fruity, sweet and
delicious.

The Glenrothes is instantly recognisable from its distinctive bottles. This is the first expression in a litre size, and a new style, robust frame has been developed for this exclusive.

John Ramsay, the Malt Master’s tasting notes, as always on the front of the bottle, state: “Dried fruits, mellow, sweet and spicy”

The Glenrothes Robur Reserve will be available in global travel retail at €49.99 for a 1 litre bottle.

As another Burns Night approaches and the weather continues in favourably dram-enthusing mode my thoughts turn to Scotland’s greatest poet and his associations with whisky through his verse.

One particular piece resonates with me, “The De’il’s Awa Wi’ The Exciseman”. Robert Burns himself spent some years as an exciseman but despite this he turned his pen against the taxation of Scotland’s liquid gold..

“We’ll mak our maut, and brew our drink,
We’ll dance, and sing, and rejoice, man;
And mony thanks to the muckle black De’il
That danced awa wi’ the Exciseman”..

In all my years in the whisky trade Her Majesty’s government has lowered the duty on spirits just once. All other moves have been upward. On the day prior to this momentous budget I happened upon the Chancellor of the day who was attempting to make himself invisible in eager anticipation of the arrival of his chauffeur. My friend and I cheekily asked if we needed to adjust the prices of the whiskies on our shelves. Only a wry smile resulted. Thanks anyway Mr Clarke. Perhaps the De’il was driving his limo that day.

A few years ago Glengoyne distillery released their Scottish oak finish matured single malt. This was a nice piece of marketing and, critically, the product was very good. It is never likely that there will be swathes of the great Scottish oak forests toppling to keep up with demand as commercially it is rather an expensive process but there is a true ring of Scottish provenance about it. Perhaps I’m having a Braveheart moment!

The Scottish whisky industry is remarkably dynamic in its ability to stimulate drinkers with innovative offerings and particularly the increasing array of wood finished whiskies. I have no problem with these as long as the final product tastes good – and in the main it does. I have, however, tasted some whiskies in recent years that boasted connections to exotic wine or other casks and have found little or nothing relevant in the flavour. Very often a synthetic vein ran through the spirit that did not integrate well.

My main concern is that the procedure, heralded as enhancement, is sometimes being used to dress-up immature or relatively characterless spirit. It is quite simple – put good spirit into good wood for the right length of time and you get good whisky! My preference is for good old fashioned malt whisky that has spent all of its life in a monogamous relationship with one cask. At least you know what you are getting. Does it really have to run off with a younger cask for a six month fling?

My other concern is that often the type of finishing wood used is promoted with seemingly more importance than the actual whisky. Who is the boss in this relationship?

Long live experimentation and diversity but the industry must be careful not to damage a hard-earned reputation for quality with contrived makeovers.