We are delighted to announce our collaboration with Alfred Dunhill at the new Hong Kong Home of Alfred Dunhill in Prince’s Building. Berrys has created a Fine Wine Reserve providing, we anticipate, exemplary levels of service and fine wine expertise alongside dunhill’s signatory attention to detail, all in the heart of Central. The Home will also feature a new destination restaurant and Bar, Alfie’s by KEE, serving a menu of honest British fare and an inimitable wine list compiled in consultation with Berrys.

The Fine Wine Reserve itself will carry an extraordinary range of wines, as well as offering the unsurpassed expertise that we have gathered from our 11 years in Hong Kong and 312 years in the UK.

The synergy between the dunhill and Berrys’ brands is immediately apparent when delving into the archives; with both companies sharing much common ground. We both have our geographical origins in St. James’s, however, the true affinity lies in our philosophies. As well as a shared heritage and insistence on the very best, both companies truly understand the importance of tradition and integrity, whilst being constantly – and sometimes radically – innovative, of not just striving to meet customers’ expectations but exceeding them.

Pictures of the new store will be posted shortly. In the meantime we hope that you’ll enjoy these pictures of the traditional Lion Dance which marked the grand opening last Monday. The highly acrobatic spectacle was performed as a ceremony to exorcise evil spirits and to summon luck and fortune for the new venture.

We look forward to welcoming you there!

At last, what all wine lovers in Hong Kong have been waiting for! We wholeheartedly welcome the Financial Secretary’s recommendation to remove wine tax.

With continuing growth in fine wine sales in China, Hong Kong is uniquely positioned to capture a growing share of the international market and people will now choose to store and exchange fine wine here.

Hong Kong now has a golden opportunity to serve as Asia’s undisputed wine hub, which can only contribute business and tourism dollars to the SAR. For consumers, the first step is ensuring that customers benefit as soon as possible. We’re implementing price reductions of 22% this week that reflect the wine tax removal and our commitment to the marketplace and our customers.

I would love to hear your thoughts on this and will be posting further information this week, so don’t forget to log back on to the blog for more details.